The Landscape of Music in 2019: A Professional’s Opinion
The music industry has been changing every decade with quite a bit of regularity. As we begin the final year of this decade we can start to wonder about how the world of music is going to start changing this year, and how those changes are going to play out next year. One of the things that you need to realize is that technology has always played a pretty important role in the way music ends up being made as well as the way that it spreads throughout the world.
One aspect of music that technology will change is going to happen through Spotify. The streaming platform is set to allow musicians to upload their content to the platform directly instead of having to go through a record label or some other form of third party such as CD Baby which is a popular platform for artists that want to be able to get their music up on a space that would allow them to potentially get discovered by a wide variety of people. That being said, Spotify is probably not going to become the next SoundCloud and there are a number of reasons why this is the case.
To start off with, streaming platforms get tens of thousands of uploads every single day. That’s simply too much content, it would dilute the potential earnings of everyone on the platform and it could make the place seem like more of an audio junkyard rather than a legitimate space where music can be discovered by consumers. There is also the fact that a lot of the content that gets uploaded to easily accessible platforms is often pretty low quality, and Spotify can’t afford low quality audio being uploaded to their servers.
Hence, there is probably still going to be some kind of barrier of entry that artists would have to pass. Perhaps there would be an evaluation period of some sort during which the quality of the audio would be judged. The quality of the songs will matter as well, although since this is more subjective it seems unlikely that it is going to matter to Spotify quite as much. Another potential barrier of entry could be the following that a person has. You might need to have a certain number of followers on social media to be able to upload directly to the platform.
All in all, though, this change is going to be pretty significant all things considered. This is because of the fact that record labels and distributors are going to become a lot less influential, and a lot of power is going to finally end up in the hands of the artists themselves. This is a good thing, and there is already a group of a hundred artists that have the ability to upload to Spotify whenever they wish. As this group gets larger, the impacts of this change are going to spread wider and further.